pivoting
Swinging on center
Pivoting is turning on a fixed point or axis.
In basketball, a player pivots by keeping one foot planted while moving the other.
The word extends to any fundamental shift in direction or strategy: The company is pivoting from hardware to software.
In business contexts, pivoting often describes startups abandoning their original model for something more promising.
Rotating connection point
- rotateTurn about an axis
- twistRotating motion or surprise
- spinRapid rotation around axis
- revolveTurn around center
wheel · veer · swerve · turning · gyrate · whirl · slew · pirouette
Movement or work period
- reorientAdjust position or focus
- redirectSend in new direction
- deviateTurn from course
- divertCause to change course
change tack · about-face · U-turn · course correction · veering · repositioning · rerouting · switching
Adjusting relative positions
- restructuringRearranging an existing framework
- reinventionComplete self-transformation
- transformationThorough change in form
- repositioningMoving to new spot
reorientation · contingency · recalibration · adaptation · overhaul · turnaround · rethinking · rebranding
swivel
Rotating connection point
revolve · wheel · veer · swerve · turning · gyrate · whirl · slew · pirouette · swiveling
shift
Movement or work period
divert · change tack · about-face · U-turn · course correction · veering · repositioning · rerouting · switching · transitioning
realignment
Adjusting relative positions
- restructuringRearranging an existing framework
- reinventionComplete self-transformation
- transformationThorough change in form
repositioning · reorientation · contingency · recalibration · adaptation · overhaul · turnaround · rethinking · rebranding · refocusing
post move
Interior offensive basketball maneuver
- footworkSkilled lower-limb movement
- drop stepFootwork to gain position
- spin moveRotating athletic evasion technique
fadeaway · low post · back to basket · hook shot · pump fake · jab step · triple threat · paint · lane · center
startup
New business enterprise
- iterateRepeat a process cyclically
- business modelEnterprise profit-generation strategy
- runwayPaved path for planes
venture · entrepreneurship · agile · sprint · MVP · fail fast · disrupt · scale · bootstrap · accelerator
- movementwalk, move, go, run, jump
- walkingwalking, brisk walking, strolling, ambling, sauntering
- basketballbasketball, rebound, dunk, basketball camps, dribble
- boxingjab, uppercut, hook, punch, knockout
- hockeypuck, hockey, ice hockey, pucks, field hockey
- mechanicalhydraulic, pneumatic, spring-loaded, motorized, belt-driven
pivotingsliding
Moving smoothly across surface
translating · linear motion · gliding · drifting · nonpivoting
pivotingpersisting
Continuing through difficulty
doubling down · committing · persevering · sticking with it · digging in
pivotingstanding still
Absence of motion
stabilizing · immobility · standing fast · staying put · anchoring