non-users
People who don't
Non-users are people who don't use something—typically a product, service, or substance.
The term appears in research contexts distinguishing between those who engage with something and those who don't: The study compared drug users with non-users, Non-users cited privacy concerns as their main reason for avoiding social media.
Those not belonging
- non-membersPeople not in organization
- abstainersThose who forgo indulgence
- holdoutsThose refusing to yield
- opt-outsDecisions to withdraw
refusers · rejecters · decliners · resisters · avoiders · skeptics · dissenters · objectors
Intended recipients of content
- prospectsExpected future outcomes
- leadsGoes in front
- convertsThose who switched faiths
- general publicPeople as a whole
civilians · laypersons · novices · uninitiated · newcomers · first-timers · beginners · control group
outsiders
Those not belonging
- non-membersPeople not in organization
- abstainersThose who forgo indulgence
- holdoutsThose refusing to yield
opt-outs · refusers · rejecters · decliners · resisters · avoiders · skeptics · dissenters · objectors · dropouts
target audience
Intended recipients of content
general public · civilians · laypersons · novices · uninitiated · newcomers · first-timers · beginners · control group · baseline
non-usersusers
Product or service clientele
participants · consumers · customers · adopters · members
non-usersheavy users
Frequent high-volume consumers
power users · daily users · addicts · enthusiasts · devotees
non-usersusers
Product or service clientele
adopters · early adopters · power users · heavy users · converts
non-user, user, users, use, uses, used, usable, unusable, unused