commercialisation
Making something sellable
Commercialisation is the British spelling of commercialization—the process of turning something into a source of profit.
An invention undergoes commercialisation when it moves from laboratory to marketplace.
The term often carries negative connotations, suggesting that profit motives have corrupted something once pure: the commercialisation of Christmas, the commercialisation of the Olympic Games.
Business income total
- profitGain exceeding expenditure
- salesRevenue from goods moved
- subscriptionsRecurring access agreements
- royaltiesOngoing payments to creators
paywall · pricing · fees · commodification · financialization · monetising · premium · freemium
Company identifying symbol
- trademarkRegistered commercial identifier
- identityWho someone is
- packagingProtective product enclosure
- positioningArranging in specific locations
image · brand · slogan · equity · awareness · loyalty · persona · naming
Exchange of commodities
- wholesaleBulk sales to merchants
- exchangeMutual giving and receiving
- stocksOwnership stakes or inventory
- supplyFurnish or stock
distribution · vendors · outlets · transactions · buyers · sellers · marketplace · globalisation
Acquiring goods at retailers
- retailSales to end users
- buyingObtaining through payment
- spendingOutlaying of funds
- productsItems made for sale
goods · trends · demand · materialism · acquisition · lifestyle · mass production · fast fashion
Organized effort toward goal
- billboardLarge outdoor advertising structure
- jingleBrief advertising melody
- promotionRank increase or publicity
- broadcastTransmitted media signal
targeting · media · persuasion · exposure · airtime · spot · demographic · infomercial
revenue
Business income total
- profitGain exceeding expenditure
- salesRevenue from goods moved
- subscriptionsRecurring access agreements
royalties · paywall · pricing · fees · commodification · financialization · monetising · premium · freemium · micropayments
logo
Company identifying symbol
- trademarkRegistered commercial identifier
- identityWho someone is
- packagingProtective product enclosure
positioning · image · brand · slogan · equity · awareness · loyalty · persona · naming · differentiation
trade
Exchange of commodities
- wholesaleBulk sales to merchants
- exchangeMutual giving and receiving
- stocksOwnership stakes or inventory
supply · distribution · vendors · outlets · transactions · buyers · sellers · marketplace · globalisation · deregulation
shopping
Acquiring goods at retailers
products · goods · trends · demand · materialism · acquisition · lifestyle · mass production · fast fashion · planned obsolescence
campaign
Organized effort toward goal
- billboardLarge outdoor advertising structure
- jingleBrief advertising melody
- promotionRank increase or publicity
broadcast · targeting · media · persuasion · exposure · airtime · spot · demographic · infomercial · brochure
commercialisationcottage industry
Small home-based business
handcrafting · homemade · artisanship · handicraft · do-it-yourself
commercialisationaltruism
Prioritizing others' wellbeing
philanthropy · volunteerism · public service · charitable work · social enterprise
commercialisationartistic integrity
Fidelity to one's vision
authenticity · cultural preservation · underground culture · avant-garde · folk tradition
commerce, merchant, commercial, merchandise, commercials, mercantile, commercialized, commercialize, commercially