Pantene

Pro-V maker

Pantene is a brand of hair care products, particularly shampoo and conditioner, known for its advertising promising sleek, shiny hair.

The name evokes panthenol, a form of vitamin B5 used in hair products.

Her hair looked like a Pantene commercial.

haircare

shine

Emit or reflect light

split ends · breakage · volume · thickness · softness · silkiness · manageability · moisture · repair · strength

brand

shampoo

Liquid hair cleanser

drugstore · bottle · formula · advertisement · logo · slogan · packaging · product · marketing · campaign

ingredients

B5

Vitamin complex for metabolism

silicone · sulfate-free · paraben · moisturizer · protein · antioxidant · amino acids · lipids · ceramides · collagen

advertising

celebrity

Widely recognized public figure

commercial · campaign · transformation · before-and-after · testimonial · tagline · television · magazine · glossy · glamour

Categories
Opposites
market positioning/exclusivity

PanteneRedken

Professional haircare manufacturer

Aveda · Paul Mitchell · professional-grade · high-end · premium

brand philosophy/ingredients

Panteneplant-based

Sourced from flora

chemical-free · all-natural · silicone-free · sulfate-free

corporate vs. indie

Panteneindie brands

Small, independently owned companies

artisanal · small-batch · boutique brands · handmade

Family

panted

Familiarity
Top 200,000
Profile
Concrete · Everyday, not technical · Rated G