Redken

Professional hair products

Redken is a professional hair care brand, part of the L'Oréal family, known for salon-quality shampoos, conditioners, and styling products.

The name combines "red" and the founder's surname, Kendal.

Hair stylists often recommend Redken products for color-treated or damaged hair: My stylist swears by Redken for blonde maintenance.

haircare

shampoo

Liquid hair cleanser

reconstructor · volumizer · moisturizer · serum · mask · leave-in · antifrizz · strengthening · repair · hydration

competitors

Matrix

Nineties cyberpunk franchise

  • AvedaBotanical beauty brand
  • ChiTwenty-second Greek letter

Paul Mitchell

styling

gel

Wobbly semi-solid substance

  • mousseAiry whipped preparation
  • sprayDispersed liquid droplets
  • pomadeWaxy styling grease

wax · hairspray · hold · texture · volume · shine · matte · blowout · sleek · tousled

salon

stylist

Hair or fashion expert

highlights · appointment · consultation · blowout · treatment · conditioning · gloss · toner · professional · formulation

color

dye

Pigment for changing hues

ombre · gloss · toner · permanent · semi-permanent · blonde · brunette · red · vivid · fade-resistant

Opposites
market positioning/prestige

RedkenVO5

Budget haircare brand

Pantene · Herbal Essences · Garnier · Aussie · store brands

brand philosophy/approach

RedkenAveda

Botanical beauty brand

natural · chemical-free

brand philosophy/formulation approach

RedkenAveda

Botanical beauty brand

natural hair care · Burt's Bees

Family

Kent

Familiarity
Top 1,000,000
Profile
Concrete · Rated G