Clorox

Famous bleach maker

Clorox is a brand of household bleach, so dominant in the American market that the name often stands in for bleach generally: I need to pick up some Clorox.

The brand extends to various cleaning products, but the original liquid bleach remains the core association—strong-smelling, used for whitening laundry and disinfecting surfaces.

bleach

laundry

Items needing cleaning

detergent · washing · bleaching agent · peroxide · brighten · pre-treat · spot treatment · dilution · splashless · concentrated

disinfect

sanitize

Cleanse of pathogens

antibacterial · decontaminate · virucide · hygiene · kill germs · hospital-grade · surface cleaner · bathroom · kitchen · toilet bowl

genericized

brand name

Proprietary product designation

proprietary · trademark · household cleaner

brand

household name

Widely recognized person or brand

market share · advertising · logo · iconic · trusted · supermarket

wipes

disposable

Made for one use

convenient · quick clean · travel size · desk · gym · shopping cart · doorknob · phone

Categories
Opposites
cleaning/hygiene function

Cloroxdirt

Loose dry earth

filth · contamination · grime · sewage · stain

product category within cleaning

Cloroxdetergent

Chemical cleaning agent

Dawn · laundry detergent · soap · shampoo · dish soap

material effect

Cloroxdye

Pigment for changing hues

fabric dye · colorant · tint · pigment · ink

Family

oxygen, chlorine

Familiarity
Top 500,000
Profile
Known to kids · Mostly American · Timeless · Concrete · Everyday, not technical · Rated G