Paul Mitchell

Paul Mitchell is a brand of professional hair care products—shampoos, conditioners, styling products—sold primarily in salons.

Founded by hairstylist Paul Mitchell and entrepreneur John Paul DeJoria in 1980, the brand became synonymous with salon-quality hair care: My stylist only uses Paul Mitchell products.

The name often appears on salon signage indicating they carry the line.

Related

hair products · conditioner · blowout · scissors · flat iron · blow dry · highlights · hair · beauty · professional · products · cosmetology · texture · shine · sleek · styling · mousse · gel

Opposites
salon prestige and price positioning

Paul MitchellVO5

Budget haircare brand

Prell · Pantene · Herbal Essences · Aussie

brand philosophy and ethics

Paul MitchellRevlon

American cosmetics manufacturer

Family

Paul, Mitchell

Familiarity
Top 500,000
Profile
Mostly American · Concrete · Everyday, not technical · Rated G