Nescafé

Powdered coffee brand

Nescafé is a brand of instant coffee produced by Nestlé, often used generically for instant coffee itself: Would you like a Nescafé?

The name blends Nestlé with café.

In many countries, particularly outside the United States, Nescafé dominates the instant coffee market so thoroughly that the brand name has become nearly synonymous with the product.

instant

granules

Small discrete particles

sachet · dissolve · single-serving · convenient · quick · ready-made · on-the-go · portable · effortless · premixed

brand

Nestlé

Swiss food and beverage corporation

global · advertising · marketing · slogan · sponsorship · retail · consumer · corporation · distribution · merchandising

morning

breakfast

Day's first eating

wake-up · commute · routine · weekday · early · newspaper · toast · start · energize · daybreak

aroma

scent

Airborne odor detected

steam · roasted · rich · bold · nose · essence · evocative · sensory · warm · inviting

coffee

roast

Dry-heat cooking method

blend · brew · espresso · latte · cappuccino · mocha · crema · barista · creamer · sugar

alertness

awake

Not in slumber

refreshed · awareness · clarity · pick-me-up · revitalized · attention · sharpness · wakefulness · concentration

Opposites
coffee preparation method

Nescaféespresso

Concentrated pressurized brew

drip coffee · cold brew · Turkish coffee · single-origin coffee · specialty coffee

beverage type

Nescaféwater

Clear essential liquid

herbal tea · juice · soda · milk · decaf tea

brand positioning/market segment

NescaféIntelligentsia

Premium coffee roaster chain

Lavazza · craft coffee

Family

cafeteria, decaf, caffeine, café, caffeinated, decaffeinated, decaffeinate, cafés

Familiarity
Top 500,000
Profile
Known to kids · Used worldwide · Timeless · Concrete · Everyday, not technical · Rated G