RC Cola

Bronze medal cola

RC Cola is a cola soft drink, third in prominence behind Coca-Cola and Pepsi.

The brand name comes from Royal Crown, its original name.

RC Cola occupies a niche as the budget or underdog option: The gas station only had RC Cola.

The phrase RC Cola sometimes suggests a lesser or off-brand alternative to something more popular.

Related

soft drink · budget · generic · underdog · blind taste test · convenience store · gas station · dollar store · vending machine · cherry · brown sugar · caffeine · syrup · bubbles · can · bottle · refreshment · sweet

Categories
Opposites
market dominance

RC ColaCoca-Cola

Iconic American cola brand

Pepsi · Coke · market leader · household name · top seller

brand prestige/cultural status

RC ColaCoca-Cola

Iconic American cola brand

premium brand · luxury brand · first choice · name brand

brand prestige/premium positioning

RC ColaDom Pérignon

Legendary French bubbly

Perrier · San Pellegrino · Evian · premium brand

Family

cola, colas

Familiarity
Top 500,000
Profile
Mostly American · Timeless · Concrete · Everyday, not technical · Rated G