Marlboro
Red-roofed cigarette pack
Marlboro is a brand of cigarettes, among the world's best-selling.
Originally marketed to women, it was repositioned in the 1950s with the rugged "Marlboro Man" cowboy imagery that became iconic in American advertising.
The name has become nearly synonymous with cigarettes generally: He bummed a Marlboro off someone outside the bar.
Tobacco corporation, cigarettes
- AltriaTobacco industry giant
- tobaccoDried smoking leaf
- cigarettePaper-wrapped tobacco cylinder
- nicotineAddictive tobacco alkaloid
filter · menthol · pack · red · gold · lights · tar · addiction
Mounted cattle herder
- ruggedTough and uneven
- wildernessUncultivated, uninhabited natural region
- masculinityMale gender characteristics
- frontierEdge of settlement
leather · horses · campfire · sunset · desert · prairie · mountains · lasso
Organized effort toward goal
- billboardLarge outdoor advertising structure
- brandingCreating distinctive identity
- marketingPromoting goods to consumers
- Madison AvenueAdvertising industry synecdoche
target audience · sponsorship · Formula One · product placement · brand identity · imagery · iconic · slogan
Philip Morris
Tobacco corporation, cigarettes
nicotine · filter · menthol · pack · red · gold · lights · tar · addiction · smoker
cowboy
Mounted cattle herder
- ruggedTough and uneven
- wildernessUncultivated, uninhabited natural region
- masculinityMale gender characteristics
frontier · leather · horses · campfire · sunset · desert · prairie · mountains · lasso · saddle
campaign
Organized effort toward goal
- billboardLarge outdoor advertising structure
- brandingCreating distinctive identity
- marketingPromoting goods to consumers
Madison Avenue · target audience · sponsorship · Formula One · product placement · brand identity · imagery · iconic · slogan
- Tobacco BrandsNewport, Winston, Lucky Strike, Pall Mall, Kool
- Cigarettescigarette, cig, ciggy, smoke, smokes
- Monmouth CountyAsbury Park, Middletown, Howell, Neptune, Aberdeen
- NJ MunicipalitiesEdison, Bridgewater, Woodbridge, Lakewood, Hamilton
- BrandsNike, Coca-Cola, Apple, Google, Disney
- flagship productsiPhone, Big Mac, Coca-Cola, F-150, MacBook Pro
Marlborowellness
Overall state of health
clean living · health food · organic produce · fitness · vitality
- Marlboro ManAdvertising's rugged smoking cowboy
- Marlboro menCigarette brand's cowboy spokesmen