Virginia Slims
Feminist-marketed tobacco brand
Virginia Slims is a brand of cigarettes marketed to women, introduced in 1968.
The slim, longer cigarettes were positioned as feminine and fashionable, famously advertised with the slogan "You've come a long way, baby"—linking smoking to women's liberation.
The brand also sponsored women's tennis tournaments through the 1970s and 80s.
- cigarettesPaper-wrapped tobacco for smoking
- mentholCooling agent from plants
- tobaccoDried smoking leaf
- smokingInhaling burning tobacco
- femininePertaining to women
advertising · Madison Avenue · glamour · tennis · 1970s · Philip Morris · long · thin · elegance · women · liberation · marketing · lighter · pack · ashtray · lipstick · fashion · sleek
target gender marketing
Virginia SlimsMarlboro
Major cigarette brand
Winston · Lucky Strike · Copenhagen · Pall Mall · Chesterfield
Virginia, Virginian, Virginians, slim, slims, slimmer, slimmest, slimly, slimness