Marlboro Man
Rugged tobacco icon
The Marlboro Man was an advertising figure—a rugged cowboy used to market Marlboro cigarettes from the 1950s onward.
The campaign became iconic, associating smoking with masculine independence and the American West.
The term now appears in cultural references to that particular brand of stoic, weathered masculinity: He had that Marlboro Man look—lean, quiet, squinting into the distance.
Paper-wrapped tobacco for smoking
- smokingInhaling burning tobacco
- nicotineAddictive tobacco alkaloid
- lung cancerMalignant growth in chest
- emphysemaDamaged lung air sacs
tar · filter · pack · Marlboro · warning labels · addiction · secondhand smoke · health risks
From the U.S.
- symbolRepresentational mark or sign
- archetypeOriginal model for copies
- legendaryFamous beyond ordinary measure
- iconicWidely recognized, enduring
timeless · nostalgic · vintage · classic · imagery · cultural symbol · Americana · West
Looped rope for catching
- chapsProtective riding legwear
- saddleMounted rider's seat
- spursHeel-mounted riding prods
- wranglerLivestock handler on ranches
rodeo · bandana · bronco · corral · mustang · cattle · prairie · frontier
Tough and uneven
- machoOverly masculine manner
- machismoExcessive masculine pride
- strengthPower to exert force
- virilityMasculine strength and potency
tough · stoic · independent · loner · self-reliant · weathered · strong · silent
Organized effort toward goal
- billboardsLarge outdoor advertisements
- commercialsPaid promotional broadcasts
- brandingCreating distinctive identity
- Philip MorrisTobacco corporation, cigarettes
slogan · marketing · print ads · magazine · television · promotion · targeting · consumers
cigarettes
Paper-wrapped tobacco for smoking
- smokingInhaling burning tobacco
- nicotineAddictive tobacco alkaloid
- lung cancerMalignant growth in chest
emphysema · tar · filter · pack · Marlboro · warning labels · addiction · secondhand smoke · health risks · tobacco industry
American
From the U.S.
- symbolRepresentational mark or sign
- archetypeOriginal model for copies
- legendaryFamous beyond ordinary measure
iconic · timeless · nostalgic · vintage · classic · imagery · cultural symbol · Americana · West · myth
lasso
Looped rope for catching
wrangler · rodeo · bandana · bronco · corral · mustang · cattle · prairie · frontier · ranch
rugged
Tough and uneven
virility · tough · stoic · independent · loner · self-reliant · weathered · strong · silent · alpha
campaign
Organized effort toward goal
- billboardsLarge outdoor advertisements
- commercialsPaid promotional broadcasts
- brandingCreating distinctive identity
Philip Morris · slogan · marketing · print ads · magazine · television · promotion · targeting · consumers · influence
- vintage adsadvertising, print ads, billboard ads, newspaper ads, beer ads
- Cigarettescigarette, cig, ciggy, smoke, smokes
- mascotsTony the Tiger, Ronald McDonald, Pillsbury Doughboy, Mr. Clean, Geico Gecko
Marlboro Mansurgeon general's warning
Marlboro Mancity slicker
Savvy metropolitan dweller
urban dweller · indoorsman · urbanite · suburbanite · Wall Street banker