Big Mac

Golden Arches flagship

A Big Mac is McDonald's signature hamburger, featuring two beef patties, special sauce, lettuce, cheese, pickles, and onions on a three-part sesame seed bun.

Introduced in 1968, it became iconic enough that economists use the Big Mac Index to compare purchasing power across countries.

I'll have a Big Mac and large fries.

fastfood

drive-thru

Vehicle-accessible service window

  • friesDeep-fried potato strips
  • sodaCarbonated soft drink
  • comboItems grouped together

value meal · supersize · nuggets · wrapper · fountain drink · dollar menu · Happy Meal · meal deal · receipt · order number

burger

patty

Flat minced meat disc

lettuce · onion · pickles · beef · quarter pounder · secret sauce · American cheese · triple-decker · stacked

iconic

McDonald's

Global fast food chain

branding · trademark · franchise · Ronald McDonald · advertising · 1968 · cultural symbol · purchasing power · global recognition

nutrition

calories

Measures of food energy

protein · cholesterol · trans fat · serving size · indulgence · portion · preservatives

Categories
Opposites
size/portion

Big Macslider

Adjustable interface element

Hamburger · mini burger · small fry

fast food vs. gourmet

Big Macfilet mignon

Boneless cut from loin

gourmet burger · fine dining · health food · raw salad · kale smoothie

cultural iconography

Big Macsushi

Vinegared rice with toppings

escargot · caviar · kaiseki · haute cuisine · slow food

Family

big, bigger, biggest, bigly, bighorn, Bigfoot, Mac, bighearted

Familiarity
Top 100,000
Profile
Known to kids · Mostly American · Timeless · Concrete · Positive · Everyday, not technical · Rated G