Pall Mall

London's club street

Pall Mall is a grand street in central London, known for its gentlemen's clubs and historic buildings.

The name comes from paille-maille, a croquet-like game once played there.

In American usage, Pall Mall is primarily known as a cigarette brand, pronounced to rhyme with "pal" and "mal" rather than the British "pell mell."

Opposites
social class/prestige (as London street)

Pall MallWhitechapel

East London district

Tower Hamlets · Brixton · Tottenham · council estates · skid row

district function/character

Pall MallOxford Street

Famous London shopping road

shopping district · Carnaby Street · high street · commercial district · industrial estate

cigarette brand positioning

Pall Mallroll-your-own

Self-made cigarette

Maverick · Montclair · store brand

Family

pall, mall, mallet, maul, malleable, malleability

Familiarity
Top 500,000
Profile
Timeless · Concrete · Everyday, not technical · Rated PG