Peoria
Heartland test market
Peoria is a city in central Illinois on the Illinois River, historically a manufacturing center.
The phrase Will it play in Peoria? uses the city as shorthand for mainstream American taste—if something appeals to Peoria, it appeals to ordinary people in the heartland.
The expression originated in vaudeville and was revived during the Nixon administration to test whether policies would resonate with average voters.
Midwestern state, sixth-largest
- ChicagoMajor Illinois metropolis
- SpringfieldCommon American placename
- BloomingtonIndiana city with major university
- DecaturAmerican naval hero
Cereal grown on cobs
- soybeansProtein-rich Asian legume
- prairieOpen grassy flatland
- farmlandAgricultural terrain
- heartlandCentral region of significance
silos · harvest · tractors · county fair · Americana · working-class · rust belt · blue-collar
Midwestern tributary of Mississippi
- CaterpillarConstruction equipment manufacturer
- riverfrontLand along a river
- downtownCentral business district
Region for product trials
- mainstreamDominant cultural current
- typicalRepresentative of a kind
- ordinaryStandard, unremarkable
- focus groupsGuided consumer feedback sessions
product testing · demographic · representative · unremarkable · conventional · median · everyman · benchmark
Eastern North American indigenous nation
- Native AmericanOriginal inhabitants of America
- ancestral homelandLand of one's forebears
- MississippianNative of a southern state
- removalAct of taking away
Oklahoma · Miami · Great Lakes · fur trade · reservation
Illinois
Midwestern state, sixth-largest
- ChicagoMajor Illinois metropolis
- SpringfieldCommon American placename
- BloomingtonIndiana city with major university
Decatur · Champaign · Galesburg · downstate · Mississippi River
corn
Cereal grown on cobs
heartland · silos · harvest · tractors · county fair · Americana · working-class · rust belt · blue-collar · manufacturing
Illinois River
Midwestern tributary of Mississippi
- CaterpillarConstruction equipment manufacturer
- riverfrontLand along a river
- downtownCentral business district
test market
Region for product trials
- mainstreamDominant cultural current
- typicalRepresentative of a kind
- ordinaryStandard, unremarkable
focus groups · product testing · demographic · representative · unremarkable · conventional · median · everyman · benchmark · normative
Algonquin
Eastern North American indigenous nation
- Native AmericanOriginal inhabitants of America
- ancestral homelandLand of one's forebears
- MississippianNative of a southern state
removal · Oklahoma · Miami · Great Lakes · fur trade · reservation
- Illinois placesSpringfield, Champaign, Urbana, Bloomington, Normal
- PeoriaIllinois River, Caterpillar
- IllinoisChicago, Springfield, Land of Lincoln, Abraham Lincoln, downstate
- MidwestIndiana, Illinois, Iowa, Michigan, Minnesota
- Midwest citiesChicago, Detroit, Indianapolis, Milwaukee, Minneapolis
- Native AmericansCherokee, Apache, Navajo, Sioux, Mohawk
PeoriaManhattan
NYC's densest borough
New York City · New York · Hollywood · San Francisco · Brooklyn
PeoriaBroadway
Manhattan theatrical district
Hollywood · Madison Avenue · Silicon Valley · Wall Street · tastemakers