Mad Men

Sixties advertising drama

Mad Men is an American television drama series (2007–2015) set in the New York advertising world of the 1960s.

The title refers to the ad executives of Madison Avenue, where major agencies clustered.

The show became synonymous with stylized period aesthetics—sleek suits, cocktails at the office, pervasive smoking—and sparked renewed interest in mid-century design and fashion.

advertising

pitch

Frequency of sound

account · client · slogan · Lucky Strike · branding · agency · Kodak · storyboard · tagline · consumer

1960s

Kennedy

Irish-origin surname, political dynasty

MLK · Cold War · Apollo · integration · counterculture · feminism · assassinations · midcentury · Camelot · segregation

drama

Draper

Textile retailer

  • PeggyNickname from Margaret
  • JoanTraditional English feminine name
  • BettyFemale English nickname

Pete · ensemble · arc · backstory · affair · identity · secrets · alcoholism · infidelity · trauma

aesthetic

tailored

Adjusted to fit exactly

cocktails · suits · fedora · pencil skirt · Brylcreem · typewriter · martini · whiskey · office · smoking

television

AMC

Theater chain initials

pilot · Emmys · Golden Globes · prestige · cable · binge · streaming · critics · acclaim · cinematography

NewYork

Manhattan

NYC's densest borough

Greenwich · penthouses · elevator · skyline · taxi · train · Park Avenue · office tower · urban · metropolitan

Categories
Opposites
tone and genre

Mad Mencomedy

Work meant to amuse

The Office · 30 Rock · sitcom · workplace comedy · I Love Lucy

era and aesthetic

Mad MenWestworld

Sci-fi frontier resort

Silicon Valley · The Jetsons · Star Trek · futuristic setting · futuristic

pacing and style

Mad Men24

Hours per day

Breaking Bad · Game of Thrones · The Walking Dead · action drama · procedural

Family

madmen

Familiarity
Top 200,000
Profile
Mostly American · Concrete · Everyday, not technical · Rated PG-13