Russell Stover

Drugstore candy brand

Russell Stover is an American candy company known for boxed chocolates, particularly assortments with various fillings—caramels, creams, nuts.

The brand is associated with affordable gift chocolates sold at drugstores and supermarkets: He grabbed a box of Russell Stover for Valentine's Day.

The name evokes middle-American, unpretentious confectionery.

Related

box of chocolates · heart · gift · gift box · truffles · caramel · nuts · assorted · holiday · sweet · sweet tooth · wrapper · cream · nougat · ribbon · Whitman · drugstore · grocery store

Opposites
market positioning/prestige

Russell StoverGodiva

Luxury chocolate company

Lindt · Belgian chocolates · Ghirardelli

Family

Russell

Familiarity
Top 500,000
Profile
Mostly American · Timeless · Concrete · Positive · Everyday, not technical · Rated G