DuckDuckGo

Non-tracking search engine

DuckDuckGo is a search engine that distinguishes itself from competitors like Google by not tracking users or storing personal information.

Launched in 2008, it has gained popularity among privacy-conscious internet users who want to search the web without being profiled for targeted advertising.

The name playfully references the children's game duck, duck, goose.

I switched to DuckDuckGo because I got tired of seeing ads based on my searches.

search

search engine

Tool for locating websites

  • queryRequest for information
  • resultsWhat follows from effort
  • bangsForehead-covering locks

web search · browser · homepage · search bar · keywords · index · crawl · rankings · SafeSearch · maps

privacy

tracking protection

fingerprinting · third-party cookies · data collection · surveillance · private browsing · HTTPS · personal data · anonymity · untracked · secure connection

brand

Pennsylvania

Northeastern founding colony state

indie · mission statement · community · open source · donations · merchandise · browser extension · mobile app

competition

Yahoo

Nineties web services pioneer

monopoly · choice · competition · independent · niche · growth · adoption

Categories
Opposites
privacy philosophy

DuckDuckGoGoogle

Dominant web search provider

Google Search · Facebook · Meta · surveillance capitalism · data harvesting

market dominance

DuckDuckGoGoogle

Dominant web search provider

Google Search · market leader · tech giant · industry standard

corporate scale and philosophy

DuckDuckGoGoogle

Dominant web search provider

Alphabet · Meta · Amazon · Microsoft

Family

duck, ducks, ducking, ducked

Familiarity
Top 500,000
Profile
Concrete · Everyday, not technical · Rated G