surveillance capitalism

Profitable behavioral tracking

Surveillance capitalism is an economic system in which companies harvest personal data from users—often through free services like search engines and social media—and sell that information or use it to target advertising.

The term, coined by scholar Shoshana Zuboff, frames this data extraction as a new form of capitalism where human experience becomes raw material for profit.

Critics argue surveillance capitalism erodes privacy and manipulates behavior.

Opposites
economic model

surveillance capitalismcommunity ownership

Assets held by group

subscription model · gift economy · decentralization

privacy orientation

surveillance capitalismdigital privacy

Protection of online information

anonymity · end-to-end encryption · right to be forgotten · informed consent · anti-tracking

economic philosophy

surveillance capitalismpost-capitalism

Successor economic system

gift economy · mutualism

Family

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Familiarity
Top 500,000
Profile
Used worldwide · Abstract · Negative · Rated G