platinum

Denser than gold

Platinum is a chemical element and precious metal, used in jewelry and with many industrial uses.

In various ranking systems where metals represent values, platinum is used to convey prestige and is usually higher than gold.

A building that is LEED platinum certified has the highest ranking with regard to its environmental impact.

If a recording goes platinum, it achieves the second-highest sales ranking (behind diamond).

metal

element

Basic substance or factor

  • PtPlatinum's periodic notation
  • alloyMetallic combination
  • catalyticPromoting change unchanged

catalyst · electrode · corrosion-resistant · thermocouple · density · transition · industrial · conductive · refractory · plating

jewelry

ring

Closed curve shape

engagement · wedding · band · setting · prong · hallmark · carat · purity · 950 · 900

album

certification

Attestation of qualification

  • BillboardLarge outdoor advertising display
  • GrammyRecording achievement trophy
  • salesRevenue from goods moved

gold · diamond · debut · hit · single · chart · release · studio · track · artist

finance

commodity

Fungible traded good

spot · investment · ETF · hedge · portfolio · assets · price · ounce · troy · market

rare

scarce

In short supply

limited · uncommon · sought-after · expensive · mining · deposits · Russia · extraction · reserve · supply

tier

membership

State of belonging

elite · exclusive · rewards · loyalty · benefits · upgrade · card · perks · priority · access

color

silvery

Pale metallic sheen

sheen · metallic · cool · pale · icy · neutral · sleek · bright · blonde · hair

Categories
Opposites
preciousness/value

platinumlead

Dense metal, symbol Pb

iron · tin · copper · base metal · zinc

tier/status ranking

platinumbronze

Copper-tin alloy

basic · standard · entry-level · economy · silver

color/appearance

platinumgold

Element seventy-nine

bronze · copper · rust · brass · black

Phrases
Family

platinums, platinum blonde

Familiarity
Top 50,000
Profile
Known to kids · Used worldwide · Timeless · Concrete · Positive · Everyday, not technical · Rated G