tradeshows
Vendor convention events
Tradeshows are industry-specific exhibitions where companies display products, demonstrate services, and network with potential buyers and partners.
Attendees walk a convention floor lined with booths and displays: We picked up a lot of leads at the tradeshow.
Also spelled as two words: trade shows.
Small compartments for activities
- displaysVisual presentations or screens
- exhibitorsThose who display publicly
- demonstrationsPublic displays of opinion
- stallsDelays or compartments
banners · signage · floor plan · aisle · pavilion · showcase · samples · prototypes
People you know professionally
- connectionsRelationships between things
- business cardsPrinted contact information handouts
- minglingCasual social interaction
- schmoozingCasual strategic socializing
handshakes · introductions · follow-ups · elevator pitch · rapport · leads · prospects · meetups
Central theme or speech
- panel discussionOrganized multi-speaker talk
- workshopPlace for making or learning
- seminarGroup discussion for learning
- presentationFormal display to viewers
speakers · session · agenda · breakout · Q&A · fireside chat · thought leadership · educational
Act of first revealing
- debutFirst public appearance
- revealMake something visible
- premiereFirst public performance
- announcementPublic declaration of information
demonstration · innovation · prototype · sneak peek · exclusive · hands-on · preview · rollout
Enterprise-to-enterprise commerce
- sectorDistinct division of whole
- suppliersThose who furnish goods
- vendorsThose who sell goods
- manufacturersEntities producing goods massively
distributors · procurement · wholesale · OEM · buyers · sourcing · supply chain · logistics
booths
Small compartments for activities
- displaysVisual presentations or screens
- exhibitorsThose who display publicly
- demonstrationsPublic displays of opinion
stalls · banners · signage · floor plan · aisle · pavilion · showcase · samples · prototypes · giveaways
contacts
People you know professionally
- connectionsRelationships between things
- business cardsPrinted contact information handouts
- minglingCasual social interaction
schmoozing · handshakes · introductions · follow-ups · elevator pitch · rapport · leads · prospects · meetups · happy hour
keynote
Central theme or speech
- panel discussionOrganized multi-speaker talk
- workshopPlace for making or learning
- seminarGroup discussion for learning
presentation · speakers · session · agenda · breakout · Q&A · fireside chat · thought leadership · educational · certification
unveiling
Act of first revealing
announcement · demonstration · innovation · prototype · sneak peek · exclusive · hands-on · preview · rollout · buzz
B2B
Enterprise-to-enterprise commerce
manufacturers · distributors · procurement · wholesale · OEM · buyers · sourcing · supply chain · logistics · vertical
tradeshowsretail stores
Consumer-facing sales establishments
storefronts · shopping malls · online marketplaces · flagship stores · pop-up shops
tradeshowsdirect mail
Targeted postal advertising
digital marketing · online advertising · digital advertising · online marketing · television commercials