online marketplaces

Internet shopping platforms

Online marketplaces are websites or platforms where multiple sellers offer goods or services to buyers.

Unlike traditional retail sites, the platform operator typically doesn't own the inventory—it connects independent sellers with customers and takes a cut of transactions: Amazon, eBay, and Etsy are the dominant online marketplaces.

The model extends to services like Airbnb for lodging and Uber for rides.

Related

retail · auction houses · tax compliance · pricing strategies · buy now · add to cart · shopping cart · secure checkout · customer feedback · seller ratings · search algorithms · price comparison · consumer protection laws · Amazon · wholesalers · virtual storefronts · mobile apps · ratings

Categories
Opposites
retail channel/medium

online marketplacesbrick-and-mortar stores

Shops with street addresses

in-store shopping · shopping malls · department stores · corner shops · local shops

commerce model

online marketplacesdirect-to-consumer

Selling without retail intermediaries

factory outlets · company stores · artisan workshops · door-to-door sales · farm stands

economic system

online marketplacessubsistence economy

System without market surplus

gift economy · barter systems · food banks · rationing systems

Family

market, online, marketplace

Familiarity
Top 200,000
Profile
Known to kids · Used worldwide · Everyday, not technical · Rated G