sneak peek
Advance look given
A sneak peek is an advance look at something before it's officially available or revealed: The studio released a sneak peek of the upcoming film.
The phrase emphasizes exclusivity—you're seeing something others haven't yet.
Sometimes spelled sneak peak, though this is technically an error.
Promotional film excerpt
- glimpseFleeting view
- first lookInitial viewing opportunity
- teaserSomething that piques interest
- snippetSmall cut portion
sample · reveal · sizzle reel · promo · screening · taster · highlight · clip
Act of first revealing
- debutFirst public appearance
- premiereFirst public performance
- launchSet into motion
- announcementPublic declaration of information
disclosure · release · drop · rollout · unboxing · first showing · coming soon · leak
One with confidential access
- VIPNotable, for short
- privilegedHaving special advantages
- confidentialMeant to stay secret
- restrictedLimited in scope
private · limited · select · early access · embargo · invite-only · members-only · closed-door
Gradual accumulation over time
- countdownBackward enumeration to zero
- excitementState of eager enthusiasm
- eagernessIntense willingness to act
- hypeExaggerated promotional fanfare
buzz · expectation · suspense · curiosity · intrigue · speculation · impatience · longing
trailer
Promotional film excerpt
- glimpseFleeting view
- first lookInitial viewing opportunity
- teaserSomething that piques interest
snippet · sample · reveal · sizzle reel · promo · screening · taster · highlight · clip · montage
unveiling
Act of first revealing
announcement · disclosure · release · drop · rollout · unboxing · first showing · coming soon · leak · spoiler
insider
One with confidential access
- VIPNotable, for short
- privilegedHaving special advantages
- confidentialMeant to stay secret
restricted · private · limited · select · early access · embargo · invite-only · members-only · closed-door · off-the-record
buildup
Gradual accumulation over time
- countdownBackward enumeration to zero
- excitementState of eager enthusiasm
- eagernessIntense willingness to act
hype · buzz · expectation · suspense · curiosity · intrigue · speculation · impatience · longing · yearning
- early screeningspreview, press screening, test screening, early access, pre-release
- showbizHollywood, Bollywood, Tinseltown, backstage, behind the scenes
- fan eventsfan conventions, fan fest, meet and greets, fan meetups, fan meetup
- glancesglance, glimpse, peep, quick look, passing glance
- movie previewstrailers, trailer, previews, teaser, teasers
- product launcheslaunch event, launch party, release date, debut, unveiling
sneak peekdelayed release
Publication pushed to future
embargo · blackout · holdback · post-release · after-the-fact
sneak peekmedia blackout
Suppression of press coverage
radio silence · no comment · under wraps · embargo · classified
sneak, sneaky, peek, sneaking, sneakers, sneaker, sneaks, sneaked, peeks