superfruit
Health-marketed exotic produce
Superfruit is a marketing term for fruits claimed to have exceptional nutritional value or health benefits—acai berries, pomegranates, goji berries, and the like.
The designation has no scientific or regulatory meaning; it emerged in the early 2000s as health food marketing intensified.
The juice aisle is packed with superfruit blends promising antioxidants and vitality.
Purple palm berry
- gojiLycium plant berry
- blueberrySmall edible Vaccinium fruit
- pomegranateMany-seeded red fruit
- polyphenolsPlant-derived antioxidant compounds
flavonoids · catechins · lycopene · quercetin · beta-carotene · lutein · glutathione
Spiny tropical cactus fruit
- pitayaCactus-borne tropical fruit
- acaiPurple palm berry
- gojiLycium plant berry
- mangosteenTropical fruit, white segments
rambutan · lychee · passionfruit · durian · jackfruit · starfruit · soursop · cherimoya
High nourishment per calorie
- phytonutrientsBioactive plant-derived compounds
- vitaminsEssential organic nutrients
- mineralsInorganic natural solids
- fiberPlant-based digestive aid
omega-3s · micronutrients · potassium · iron · wholesome · nourishment · energy · benefits
acai
Purple palm berry
- gojiLycium plant berry
- blueberrySmall edible Vaccinium fruit
- pomegranateMany-seeded red fruit
polyphenols · flavonoids · catechins · lycopene · quercetin · beta-carotene · lutein · glutathione
dragonfruit
Spiny tropical cactus fruit
mangosteen · rambutan · lychee · passionfruit · durian · jackfruit · starfruit · soursop · cherimoya · noni
nutrient-dense
High nourishment per calorie
- phytonutrientsBioactive plant-derived compounds
- vitaminsEssential organic nutrients
- mineralsInorganic natural solids
fiber · omega-3s · micronutrients · potassium · iron · wholesome · nourishment · energy · benefits · caloric
trending
Currently gaining widespread attention
- buzzwordTrendy jargon, often hollow
- hypeExaggerated promotional fanfare
- labelIdentifying attachment or marker
premium · branding · packaging · powder · supplement · juice · extract · concentrate · dried · freeze-dried
immunity
Protected from harm
- vitalityCapacity for spirited existence
- longevityDuration of existence
- rejuvenationRestoration of youthful vigor
detox · anti-aging · energy · stamina · radiance · wellness · boost · cleanse · holistic
superfruitjunk food
Low-nutrition processed snacks
empty calories · processed food · unhealthy food · candy · fast food