superfruits

Acai and goji

Superfruits is a marketing term for fruits claimed to have exceptional nutritional or health benefits—typically high in antioxidants, vitamins, or other compounds.

Açaí, pomegranate, goji berries, and blueberries are commonly labeled superfruits.

The term has no scientific or regulatory definition: The superfruit trend has boosted sales of exotic juices.

antioxidant

acai

Purple palm berry

elderberries · blackberries · cranberries · bilberries · cherries · raspberries · mulberries · noni · mangosteen · free radicals

exotic

dragonfruit

Spiny tropical cactus fruit

  • pitayaCactus-borne tropical fruit
  • acaiPurple palm berry
  • gojiLycium plant berry

mangosteen · rambutan · lychee · passionfruit · durian · jackfruit · soursop · cherimoya · starfruit · feijoa

nutrients

vitamins

Essential organic nutrients

minerals · potassium · vitamin C · polyphenols · flavonoids · carotenoids · iron · magnesium · folic acid · nutrient-dense

marketing

organic

From living matter

powder · extract · capsules · smoothie · juice · bowl · health food · nutraceutical · wellness industry · health claims

wellness

immunity

Protected from harm

vitality · rejuvenation · cleanse · healing · holistic · nourishment · longevity · radiance · inflammation · digestion

Opposites
nutritional value/health halo

superfruitsjunk food

Low-nutrition processed snacks

empty calories · candy · unhealthy food · refined sugar · fast food

food status/prestige

superfruitsiceberg lettuce

Compact, pale salad green

health impact

superfruitstoxic substances

Materials harmful to life

poison · carcinogens

Family

superfruit

Familiarity
Top 500,000
Profile
Known to kids · Used worldwide · Concrete · Positive · Everyday, not technical · Rated G