subheadlines
Titles beneath headlines
Subheadlines are secondary headlines that appear beneath main headlines, providing additional context or detail.
In journalism, a subheadline expands on the main headline's promise: The subheadline explained who was involved.
In marketing and web design, subheadlines break up text and guide readers through content.
Also called subheads or deck heads.
Directional course traveled
- captionText accompanying an image
- bannerDisplayed strip with message
- titleFormal honorific or name
- bylineArticle author identification
dateline · lead · lede · deck · kicker · blurb · teaser · pullout
Conveying documented information
- editorialPublication's official viewpoint article
- featureDistinguishing quality or element
- columnVertical structural element
- correspondentJournalist covering distant events
coverage · dispatch · article · story · piece · copy · news · press
Distinct divided part
- segmentDistinct part of whole
- divisionSplitting into parts
- breakInterrupt continuity
- separatorSomething that divides
chunk · block · component · element · tier · level · subsection · part
Capable of being read electronically
- skimmableEasily scanned for gist
- engagementCommitment to wed or attend
- curiosityDesire to learn
- hookCurved catching device
intrigue · interest · captivate · draw · entice · browse · glance · skim
heading
Directional course traveled
byline · dateline · lead · lede · deck · kicker · blurb · teaser · pullout · breakout
reporting
Conveying documented information
- editorialPublication's official viewpoint article
- featureDistinguishing quality or element
- columnVertical structural element
correspondent · coverage · dispatch · article · story · piece · copy · news · press · media
section
Distinct divided part
separator · chunk · block · component · element · tier · level · subsection · part · grouping
scannable
Capable of being read electronically
- skimmableEasily scanned for gist
- engagementCommitment to wed or attend
- curiosityDesire to learn
hook · intrigue · interest · captivate · draw · entice · browse · glance · skim · scroll
synopsis
Condensed version of content
condensation · outline · rundown · briefing · gist · essence · capsule · thumbnail · abridgment · précis
highlight
Most notable part
- accentuateTo give emphasis
- underscoreLow horizontal text mark
- spotlightConcentrated illumination source
showcase · feature · clarify · detail · preview · tease · signal · indicate · introduce · frame
subheadlinesheadlines
Article titles in newspapers
banner headlines · main titles · titles · masthead · header
subheadlinesbody text
Document's main prose
body copy · full text · paragraphs · prose