subheadline

Under the headline

A subheadline is a secondary headline that appears below the main headline, providing additional context or detail: The subheadline explained what the new policy would actually change.

In journalism and web content, subheadlines help readers decide whether to continue reading by expanding on the headline's promise.

Also called a subhead or deck.

journalism

byline

Article author identification

datelineReport's origin stamp
ledeNews story opening
leadDense metal, symbol Pb

kicker · deck · deckhead · cutline · pull quote · breakout · sidebar · teaser · blurb · slug

function

summary

Condensed account of essentials

synopsisCondensed version of content
previewAdvance showing sample
teaserSomething that piques interest

context · hook · setup · elaboration · clarification · expansion · explanation · overview · introduction · framing

typography

caption

Text accompanying an image

boldfaceThick, dark lettering
italicsSloped typeface for emphasis
fontCharacter style set

typeface · display · sans-serif · serif · point size · kerning · leading · alignment · flush left · centered

hierarchy

secondary

Lesser in rank

subordinateOne lower in rank
headerTop line of document
titleFormal honorific or name

heading · masthead · banner · lead-in · intro · preamble · supplement · supporting · auxiliary · complementary

subheadline

byline

summary

caption

secondary

subheadline

Opposites

Categories

Family