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Opposites
prominence and visibility

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Miniature contractual text

small print · footnotes · subheadline · below the fold · sidebar

news significance

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Substance closing gaps

soft news · human interest story · puff piece · fluff pieces · afterthought

communication volume/intensity

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Speech without full voice

understatement · passing reference · hushed tones · soft-pedaling · downplaying

Familiarity
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