merchandising rights
Commercial use permissions
Merchandising rights are the legal permissions to use a brand, character, logo, or other intellectual property on commercial products.
A film studio sells merchandising rights so companies can produce action figures, T-shirts, and lunchboxes featuring movie characters.
These rights are often negotiated separately from other licensing agreements and can generate enormous revenue: The merchandising rights alone were worth more than the film's box office.
- licensingGranting official permission
- licensing dealContract permitting commercial use
- royaltiesOngoing payments to creators
- franchiseLicensed business operation
- brandingCreating distinctive identity
brand partnership · trademark · copyright · toys · action figures · Happy Meal · lunchboxes · limited edition · spin-off · movie tie-in · blockbuster · Hollywood · box office · tie-in · product placement · promotional · collectibles · logo
merchandising rightscreative control
Authority over one's work
artistic control · editorial control · creative rights · creative freedom · artistic integrity
merchandise, merchandising, merchandiser, merchant, mercantile, mercenary, commerce, commercial, commercialize