social media campaign
Viral marketing effort
A social media campaign is a coordinated marketing effort across platforms like Instagram, Facebook, or TikTok, typically built around a specific goal, hashtag, or theme.
Campaigns may aim to build brand awareness, drive sales, or promote a cause: The nonprofit's social media campaign raised two million dollars.
Unlike ongoing social media presence, a campaign has a defined timeframe and measurable objectives.
- hashtagLabeled link for posts
- going viralSpreading rapidly online
- viralSpreading quickly online
- influencerPerson with promotional reach
- influencer marketingPromotion through social personalities
engagement · followers · user generated content · content · branding · brand awareness · trending · posts · shares · likes · reach · target audience · audience · strategy · call to action · launch · buzz · algorithm
- Online Activismhashtag activism, online petitions, clicktivism, slacktivism, e-petitions
- outreachcold calls, canvassing, door-to-door, cold calling, flyer
- environmentalismecology, conservationism, recycling bins, environmentalism, conservationist
- promotionssale, discount, promos, coupon, deals
- protestdemonstration, walkout, picket, protest march, sit-in
- civic actioncivic engagement, community organizing, grassroots organizing, grassroots movement, volunteering
social media campaignbillboard
Large outdoor advertising structure
print advertising · newspaper ad · outdoor advertising · radio ad · direct mail
social media campaignword of mouth
Information passed through conversation
grassroots movement · user-generated content · communication blackout
social, media, campaign, society, societal, socialize, socialization, sociable, sociology