launch party

New product gala

A launch party is an event celebrating the release of something new—a product, book, album, business, or creative project.

It combines celebration with promotion, introducing the thing being launched to press, industry insiders, or the public: The publisher threw a launch party for her debut novel.

We're planning a launch party for the new app.

Opposites
event lifecycle position

launch partyfarewell party

Gathering for someone leaving

wrap party · retirement party · send-off · last hurrah · funeral reception

ceremonial purpose

launch partyfuneral reception

Gathering after memorial service

wake · memorial gathering · closing ceremony

product/project phase

launch partyclosing ceremony

Formal concluding event

liquidation sale · bankruptcy filing · product recall

Family

launch, party, launches, launched, launching, launcher, launchers, parties, partied

Familiarity
Top 200,000
Profile
Known to kids · Used worldwide · Timeless · Concrete · Positive · Everyday, not technical · Rated G