promo video

Short advertising film

A promo video is a short video designed to advertise or generate interest in something—a product, event, service, or brand.

The term combines "promotional" with "video" and typically implies content shorter and more attention-grabbing than a full advertisement or documentary: They released a promo video for the upcoming album.

Also called a promotional video.

Related

limited time · clip · marketing · launch · brand · brand story · hype · hype train · viral · showcase · highlight · reel · montage · behind the scenes · cinematic · flashy · upbeat · voiceover

Categories
Opposites
purpose/intent

promo videodocumentary

Factual film about reality

exposé · hit piece · investigative report · critical review · negative review

commercial orientation

promo videohome video

Personal recordings for private viewing

art film · indie film · artistic expression · vanity project

production context

promo videoraw footage

Unprocessed recorded material

home video · surveillance footage · blooper reel · user-generated content

Family

promo, video, promos, videos, promote, promotion, promotions, promotional, promoter

Familiarity
Top 200,000
Profile
Known to kids · Used worldwide · Timeless · Concrete · Everyday, not technical · Rated G