commercial director
Sells through screens
A commercial director is someone who directs television commercials or other advertising content.
Unlike film directors who work on features or series, commercial directors specialize in the compressed storytelling and visual impact required for advertisements: She started as a commercial director before moving to feature films.
The term also refers to a corporate executive overseeing a company's commercial operations—sales, marketing, and revenue generation: The commercial director reports directly to the CEO.
- advertisingPaid promotional communication
- filmMovie or coating
- shootDischarge or capture
- agencyPower to act
- creativeProducing original ideas
campaign · brand · production · production company · video production · storyboard · creative brief · pitch · casting · cinematographer · spot · client · budget · television · visual · storytelling · executive · marketing
- commercial productionTV spot, promo video, video ad, infomercial, digital ad
- Video Jobsproducer, cinematographer, camera operator, editor, documentarian
- filmmakersSteven Spielberg, Alfred Hitchcock, Stanley Kubrick, Martin Scorsese, Francis Ford Coppola
- Director Creditsfilmmaker, auteur
- marketersadvertiser, marketing manager, marketing consultant, marketing analyst, marketing coordinator
commercial directorproduction assistant
Junior crew member
grip · gaffer · camera operator · runner · craft services
commercial, director, commerce, commercials, commercially, commercialize, commercialized, commercialization, commercialism