vanity project

Narcissistic creative pursuit

A vanity project is an undertaking pursued primarily to gratify the creator's ego rather than to meet genuine demand or artistic necessity.

The term is usually disparaging, implying self-indulgence and questionable merit: The film was dismissed as a vanity project—he directed, starred in, and financed it himself.

Vanity projects often involve someone wealthy or powerful bypassing normal gatekeepers who might otherwise say no.

Related

folly · extravagance · monument · legacy · white elephant · money pit · boondoggle · director's cut · art house · prestige · grandiose · showpiece · trophy · trophy wife · masturbatory · personal branding · indulgence · bloated

Categories
Opposites
motivation/purpose

vanity projectlabor of love

Work done for fulfillment, not payment

public service · community project · passion project · charitable work · necessity

commercial viability

vanity projectmoney-maker

Source of profit

cash cow · sure thing · bread and butter · blockbuster · profit center

necessity vs. indulgence

vanity projectnecessity

Indispensable requirement

critical infrastructure · bare necessity · day job · meat and potatoes · grunt work

Family

vanity, project, vainly, vainness, vainglory, vainglorious, projects, projected, projecting

Familiarity
Top 500,000
Profile
Used worldwide · Timeless · Negative · Everyday, not technical · Rated G