product release

New item unveiling

A product release is the official launch of a new product or version to the public.

In software development, releases are often numbered and may be designated alpha, beta, or stable: The product release is scheduled for next quarter.

The term covers both the event and the thing released: Download the latest product release from our website.

Related

debut · announcement · deploy · ship · version · update · beta · feature · changelog · milestone · deadline · marketing · hype · countdown · ship date · exclusive · limited edition · preview

Categories
Opposites
product lifecycle stage

product releasebeta testing

Pre-release quality evaluation

alpha version · ideation · design phase · pre-production · proof of concept

market action direction

product releaseproduct recall

Retrieval of unsafe merchandise

discontinuance · end of life · phase-out · pullback · delisting

information disclosure

product releasestealth mode

Undetectable operational state

under wraps · non-disclosure · skunkworks

Family

product, release, products, produce, producer, producing, produced, production, productive

Familiarity
Top 500,000
Profile
Known to kids · Used worldwide · Timeless · Everyday, not technical · Rated G