framing effect
Context shapes choice
The framing effect is the tendency for people's decisions to change based on how information is presented rather than the information itself.
A medical procedure with a "90% survival rate" sounds more appealing than one with a "10% mortality rate," though they describe the same odds.
The effect demonstrates that humans don't evaluate options purely rationally—context and wording shape judgment.
Fastening securely to position
- spinRapid rotation around axis
- slantOblique angle or bias
- skewTwist from straight
- distortionTwisting from original state
wording · emphasis · presentation · angle · coloring · twist · context · connotation
Art of persuasive language
- messagingSending written digital communications
- spinRapid rotation around axis
- propagandaBiased information for influence
- influencePower to affect others
manipulation · wording · suggestion · narrative · discourse · advertising · agenda-setting · positioning
Available courses of action
- alternativesOther available options
- loss aversionSetbacks sting more than gains please
- trade-offsSacrifices for gains
- evaluationDetermining worth or quality
outcome · cost-benefit · mental accounting · reference point · opt-in · opt-out · nudge
Internal representations for understanding
- schemasConceptual organizing structures
- heuristicsPractical problem-solving shortcuts
- information processingHandling and interpreting data
- perceptionMental interpretation of stimuli
interpretation · judgment · mindset · thought patterns · cognitive load · attention · categorization · reasoning
anchoring
Fastening securely to position
distortion · wording · emphasis · presentation · angle · coloring · twist · context · connotation · implication
rhetoric
Art of persuasive language
- messagingSending written digital communications
- spinRapid rotation around axis
- propagandaBiased information for influence
influence · manipulation · wording · suggestion · narrative · discourse · advertising · agenda-setting · positioning · talking points
options
Available courses of action
- alternativesOther available options
- loss aversionSetbacks sting more than gains please
- trade-offsSacrifices for gains
evaluation · outcome · cost-benefit · mental accounting · reference point · opt-in · opt-out · nudge
mental models
Internal representations for understanding
- schemasConceptual organizing structures
- heuristicsPractical problem-solving shortcuts
- information processingHandling and interpreting data
perception · interpretation · judgment · mindset · thought patterns · cognitive load · attention · categorization · reasoning · inference
experimental design
Structured plan for research
- behavioral economicsPsychology of financial decisions
- Psychology ResearchStanford prison experiment, Pavlov's dogs, marshmallow test, classical conditioning, operant conditioning
- cognitive biasesconfirmation bias, anchoring bias, negativity bias, optimism bias, recency bias
- hidden influencessubliminal messaging, priming, suggestion, conditioning, anchoring
- logical fallaciesfallacy, straw man, ad hominem, red herring, false dilemma
- mental modelsanchoring, confirmation bias, hindsight bias, Occam's razor, first principles
- thinking errorsad hominem, straw man, slippery slope, confirmation bias, sunk cost fallacy
framing effectrational choice
Logically optimal decision
logical reasoning · evidence-based reasoning · open-mindedness · critical thinking · analytical thinking
frame, effect, framework, framing, frames, framer, frameworks, frameless, reframe