mental accounting

Mind's money categories

Mental accounting is the tendency to treat money differently depending on its source, intended use, or how it's categorized in one's mind—even though money is fungible.

Someone might refuse to dip into their vacation fund for an emergency while carrying credit card debt at high interest.

A windfall like a tax refund gets spent freely, while earned income is budgeted carefully: She won't touch her savings, but she blew through the bonus in a week.

The term comes from behavioral economics, describing how people create separate mental "accounts" that violate rational financial principles.

Related

savings · rainy day fund · windfall · categories · compartments · pigeonhole · splurge · guilt · justify · rationalize · earmarking · fungible · bonus · wallet · envelope · separate buckets · frivolous · necessary

Opposites
rational decision-making frameworks

mental accountingcost-benefit analysis

Systematic comparison of advantages, disadvantages

classical economics

money fungibility

mental accountingfungibility

Quality of being substitutable

pooled resources

Family

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Used worldwide · Timeless · Abstract · Rated G