subliminal messaging
Below awareness influence
Subliminal messaging is communication designed to register below the threshold of conscious awareness—images flashed too briefly to see, sounds played too quietly to hear.
The idea gained notoriety from claims that hidden messages in advertising could manipulate behavior: The theater flashed "Buy popcorn" during the film.
Research suggests subliminal effects are weak at best, but the concept persists in discussions of media manipulation and conspiracy theories.
- primingMaking ready beforehand
- sensory thresholdsMinimum perceivable stimulus intensities
- backmaskingHidden reversed audio message
- subconsciousBelow conscious awareness
- psychophysicsScience linking stimuli to perception
manipulation · propaganda · advertising · suggestion · split second · perception · hypnosis · persuasion · conditioning · deception · automaticity · cognitive science · autonomy · emotional appeal · exploitation · experimental design · whisper · influence
- hidden influencespriming, suggestion, conditioning, framing effect, anchoring
- manipulationgaslighting, guilt tripping, blame-shifting, brainwashing, guilt trip
- media effectsmedia influence, media manipulation, media bias, agenda-setting, framing
- advertisingad, ads, ad campaign, ad campaigns, advertising campaign
- persuasionpersuade, persuasion, persuasive, convince, convincing
- Psychology ResearchStanford prison experiment, Pavlov's dogs, marshmallow test, classical conditioning, operant conditioning