crosstabs
Frequency distribution tables
Crosstabs is short for cross-tabulations—tables that display the relationship between two or more variables by showing frequency counts in a grid.
A pollster might use crosstabs to break down survey responses by age, gender, or region: The crosstabs showed younger voters favored the candidate two to one.
Standard in market research, political polling, and social science analysis.
Statistic for categorical data
Statistical population characteristics
- responsesAnswers or reactions
- questionnaireFormal inquiry form
- samplingExtracting subset for study
- pollingSystematic opinion gathering
attitudes · opinions · weighting · subgroups · segments · breakdowns · filtering · toplines
Recurring arrangements or designs
- relationshipsLinks between individuals
- comparisonAssessment of similarities
- distributionAllocation across recipients
- trendsPrevailing directions of change
differences · overrepresentation · underrepresentation · clustering · disparity · segmentation · profile · correlation
Social science analytics program
Unconditional and explicit
- nominalIn designation only
- ordinalNumber denoting position
- dichotomousDivided into two parts
- groupingArrangement by shared traits
levels · categories · coding · recoding · factor · stratification
chi-square
Statistic for categorical data
- frequencyRate of recurrence
- residualsOngoing compensation for rebroadcasts
- marginalsThose barely included
p-value · significance · association · homogeneity · bivariate
demographics
Statistical population characteristics
- responsesAnswers or reactions
- questionnaireFormal inquiry form
- samplingExtracting subset for study
polling · attitudes · opinions · weighting · subgroups · segments · breakdowns · filtering · toplines · respondents
patterns
Recurring arrangements or designs
- relationshipsLinks between individuals
- comparisonAssessment of similarities
- distributionAllocation across recipients
trends · differences · overrepresentation · underrepresentation · clustering · disparity · segmentation · profile · correlation · insight
SPSS
Social science analytics program
categorical
Unconditional and explicit
- nominalIn designation only
- ordinalNumber denoting position
- dichotomousDivided into two parts
grouping · levels · categories · coding · recoding · factor · stratification
- data analysisstatistics, analysis, analytics, conclusions, mean
- pollingpoll, polling, pollster, opinion poll, exit poll