catchlines

Memorable promotional phrases

Catchlines are brief, attention-grabbing phrases used in advertising, journalism, and publishing to draw readers in.

In newspapers and magazines, a catchline is a short identifying label placed on manuscript pages or proofs to help track stories during production.

The term also applies to memorable taglines or slogans designed to stick in people's minds: The ad campaign needed a catchline that would resonate with younger consumers.

In theater, a catchline is the cue phrase at the end of one actor's speech that signals the next performer to begin.

advertising

slogan

Memorable promotional phrase

copy · jingle · brand · motto · pitch · campaign · marketing · billboard · banner · strapline

journalism

headline

News article title

  • subheadSecondary title below headline
  • kickerOne who boots balls
  • deckShip's flat surface

banner · masthead · byline · lead · frontpage · tabloid · broadsheet · column · edition · print

fishing

line

Continuous mark or queue

  • hookCurved catching device
  • snagUnforeseen complication
  • tangleTwisted mass of strands

cast · reel · lure · bait · tackle · angler · trawl · net · haul · snare

theater

cue

Trigger for action

line · entrance · actor · rehearsal · blocking · delivery · timing · stage · performance · monologue

Opposites
length and detail

catchlinesdetailed descriptions

Thorough written characterizations

body text · fine print · full text · body copy · dissertations

attention-grabbing purpose

catchlinesfine print

Miniature contractual text

disclaimers · footnotes · small print · body text · technical documentation

Family

catchline

Familiarity
Top 1,000,000
Profile
Used worldwide · Timeless · Rated G