brand's

Belonging to manufacturer

Brand's is the possessive form of brand.

It indicates something belonging to or associated with a brand: The brand's reputation suffered after the recall, Each brand's packaging must meet regulations.

Also used in contractions with "is" or "has": The brand's becoming more popular, The brand's been around for decades.

visual

logo

Company identifying symbol

fonts · iconography · packaging · design · look · style · mark · emblem · symbol · insignia

ownership

trademark

Registered commercial identifier

corporation's · business's · firm's · enterprise's · organization's · manufacturer's · retailer's · label's · franchise's · subsidiary's

reputation

image

Visual or mental likeness

trustworthiness · recognition · awareness · equity · goodwill · prestige · cachet · appeal · loyalty · heritage

marketing

campaign

Organized effort toward goal

tone · aesthetic · guidelines · assets · collateral · tagline · slogan · ambassador · spokesperson · endorsement

Opposites
commercial identity/affiliation

brand'sunbranded

Without identifying marks

no-name · white-label · commodity · unaffiliated · anonymous

authenticity/origin

brand'spirated

Copied without authorization

unauthorized

market positioning

brand'sgeneric

Not brand-name

bulk · wholesale · unpackaged · artisanal · homemade

Phrases
Family

brand, brands, branded, branding, brandish, brandished, brandishing, brandishes, rebrand

Familiarity
Top 100,000
Profile
Known to kids · Used worldwide · Timeless · Everyday, not technical · Rated G