air time

Purchased publicity minutes

Air time is the amount of time a person or subject receives on broadcast media like radio or television.

Politicians buy air time for campaign ads, and celebrities compete for air time on talk shows.

The term extends to any attention or exposure: The proposal didn't get much air time at the meeting.

In sports and action contexts, air time refers to the duration someone or something stays airborne: The skateboarder got serious air time off that ramp.

broadcasting

television

Broadcast viewing device

radioElectromagnetic wave receiver
programmingWriting software instructions
primetimeTelevision's highest-viewership period

schedule · commercial · advertisement · network · ratings · audience · segment · slot · broadcast · live

exposure

publicity

Media-driven awareness

visibilityRange of clear sight
spotlightConcentrated illumination source
coverageExtent of inclusion

attention · recognition · promotion · media presence · feature · headlines · interview · soundbite · press · profile

sports

jump

Propel oneself airborne

skateboardWheeled board for riding
snowboardSlope-riding platform
BMXOff-road trick cycling

motocross · trick · ramp · halfpipe · loft · elevation · launch · rotation · grab · amplitude

air time

television

publicity

jump

air time

Opposites

Categories

Family