ad spending
Commercial investment funds
Ad spending is money paid for advertising across media channels—television, digital platforms, print, outdoor displays.
The term appears constantly in business and marketing contexts: The company increased its ad spending by 20% this quarter.
Ad spend, without the -ing, means the same thing and is equally common: What's your monthly ad spend?
- budgetPlan for spending
- campaignOrganized effort toward goal
- marketingPromoting goods to consumers
- mediaInformation distribution channels
- impressionsEffects on the mind
reach · ROI · return on investment · clicks · conversion · billboard · commercial · broadcast · digital · social media · target · audience · placement · CPM · airtime · prime time · banner · sponsored
ad spendingword of mouth
Information passed through conversation
organic traffic · viral marketing · organic growth · grassroots marketing · guerrilla marketing
ad spendingcost cutting
Reducing expenditures deliberately
budget cuts · austerity measures · savings · spending freeze · revenue
ad, spending, ads, spend, spends, spent, spender, spenders, overspend