tracking polls
Repeated opinion measurements
Tracking polls are surveys conducted repeatedly over time to monitor changes in public opinion, especially during election campaigns.
Unlike one-time polls, they sample continuously—often daily—to detect shifts in voter sentiment: The tracking polls showed her lead narrowing in the final week.
Results are typically reported as rolling averages.
- surveysSystematic information gathering
- electionsFormal choosing of officials
- rolling averageMean of recent values
- candidatesThose seeking selection
- opinionSubjective personal belief
approval ratings · swing voters · likely voters · statistics · sampling · margin of error · responses · campaigns · trend analysis · electorate · races · analyses · battleground states · data · voter turnout · swing districts · voter registration · media influence
- surveyssurvey, surveys, questionnaire, questionnaires, census
- phone surveyscall centers, call center, respondent, interviewers, interviewer
- statisticsmean, median, mode, variance, standard deviation
tracking pollsfocus groups
Guided consumer feedback sessions
anecdotal evidence · case studies · case study · intuition · gut feeling
tracking, polls, track, poll, tracked, tracker, trackers, tracks, polled