Wheaties
Athletic orange box
Wheaties is a brand of breakfast cereal made from whole wheat flakes, marketed since 1924 as "The Breakfast of Champions." The orange box traditionally features prominent athletes, making it a symbol of athletic achievement: She dreamed of one day being on the Wheaties box.
The phrase eat your Wheaties suggests building strength or energy for a challenge ahead.
Day's first eating
- flakesThin, flat pieces
- bowlConcave food container
- milkMammalian nursing fluid
- spoonEating utensil for liquids
orange box · whole grain · General Mills · morning · crunchy · nutrition · fiber · vitamins
Contest winners, top performers
- sportsCompetitive physical activities
- Michael JordanBasketball icon from Chicago
- Muhammad AliLegendary heavyweight champion
- Tiger WoodsLegendary professional golfer
Bruce Jenner · endorsement · Olympians · gold medalist · fitness · performance · strength · training
Memorable branding phrase
- advertisingPaid promotional communication
- marketingPromoting goods to consumers
- campaignOrganized effort toward goal
- commercialPaid broadcast promotion
jingle · branding · promotion · iconic phrase · catchphrase · memorable · classic · wholesome
Evoking recent past
- vintageQuality from past eras
- AmericanaHeritage artifacts or music
- classicOf lasting excellence
- traditionCustom passed through generations
childhood · memories · 1920s · heritage · iconic · wholesome · family · kitchen table
Object worth amassing
- commemorativeHonoring past events
- coverProtect by overlaying
- photoCaptured still image
- portraitArtistic depiction of someone
limited edition · souvenir · memorabilia · iconic · packaging · display · autograph · tribute
breakfast
Day's first eating
spoon · orange box · whole grain · General Mills · morning · crunchy · nutrition · fiber · vitamins · iron
champions
Contest winners, top performers
- sportsCompetitive physical activities
- Michael JordanBasketball icon from Chicago
- Muhammad AliLegendary heavyweight champion
Bruce Jenner · Tiger Woods · endorsement · Olympians · gold medalist · fitness · performance · strength · training · competition
tagline
Memorable branding phrase
- advertisingPaid promotional communication
- marketingPromoting goods to consumers
- campaignOrganized effort toward goal
commercial · jingle · branding · promotion · iconic phrase · catchphrase · memorable · classic · wholesome · energy
retro
Evoking recent past
tradition · childhood · memories · 1920s · heritage · iconic · wholesome · family · kitchen table · Saturday morning
collectible
Object worth amassing
- commemorativeHonoring past events
- coverProtect by overlaying
- photoCaptured still image
portrait · limited edition · souvenir · memorabilia · iconic · packaging · display · autograph · tribute · special edition
- Cerealsoats, bran, granola, muesli, oatmeal
- General MillsCheerios, Lucky Charms, Trix, Cinnamon Toast Crunch, Chex
- Breakfast BrandsCheerios, Frosted Flakes, Froot Loops, Lucky Charms, Rice Krispies
WheatiesCookie Crisp
Cereal mimicking baked sweets
Froot Loops · Lucky Charms · Cocoa Puffs · Cap'n Crunch · Trix
Wheatiesjunk food
Low-nutrition processed snacks
comfort food · guilty pleasure · empty calories · indulgence
- eat one's WheatiesPrepare physically for challenge
- eating one's WheatiesGetting properly prepared
- eaten one's WheatiesPerformed at full strength
wheat, wheaten, wholewheat, wheatless, wheatgrass, wheatear, wheatlands, durum wheat, winter wheat