Chex

Waffle-textured breakfast squares

Chex is a brand of breakfast cereal made from rice, wheat, or corn, with a distinctive grid pattern of small squares.

The cereal is perhaps best known as the base ingredient in Chex Mix, a popular party snack combining the cereal with pretzels, nuts, and seasonings: She made a big batch of Chex Mix for the holidays.

ingredients

rice

Staple cereal grain

whole grain · fortified · low-sugar · squares · puffed · oven-baked · toasted · iron · fiber · carbohydrates

snackmix

party mix

Assorted savory finger foods

garlic · butter · baked · savory · munching · nibbles · appetizer · gathering · bowl · recipe

texture

crunchy

Breaking with sound

brittle · toasted · firm · squares · ridged · lattice · airy · light · checkered · woven

breakfast

cereal

Processed grain for breakfast

  • morningDay's early hours
  • milkMammalian nursing fluid
  • bowlConcave food container

spoon · nutrition · energy · nourishment · meal · daybreak · start · granola · oats · toast

brand

General Mills

Major breakfast cereal manufacturer

supermarket · grocery · retail · product line · consumer · branding · household name · merchandising · market share · distribution

Categories
Opposites
cereal shape/texture

Chexflakes

Thin, flat pieces

puffs · Corn Flakes · Frosted Flakes · Wheaties · Special K

cereal brand positioning

ChexCookie Crisp

Cereal mimicking baked sweets

Lucky Charms · Froot Loops · Cocoa Puffs · Trix · Cap'n Crunch

Phrases
Family

check, checked, checkup, checking, checks, unchecked, checkers, checker, checklist

Familiarity
Top 500,000
Profile
Known to kids · Mostly American · Timeless · Concrete · Everyday, not technical · Rated G