Tim Hortons

Maple leaf coffee

Tim Hortons is a Canadian coffee and doughnut chain, ubiquitous across Canada and a symbol of Canadian identity.

Founded in 1964 by a hockey player, it serves coffee, doughnuts, and breakfast sandwiches.

Canadians often shorten it to Timmies or Tim's: Let's grab a double-double at Timmies.

The chain has expanded internationally but remains most culturally significant in Canada, where it functions as an informal gathering place.

Canadian

hockey

Stick-and-goal sport

  • mapleSap-yielding hardwood tree
  • OntarioCanada's most populous province
  • HamiltonFirst Treasury secretary

Canadiana · toque · loonie · eh · double-double · Sidney Crosby · Wayne Gretzky · national icon · road trip · cottage country

coffee

double-double

Two categories, ten each

caffeine · brew · cream · sugar · regular · large · extra-large · morning run · coffee break · decaf

franchise

drive-thru

Vehicle-accessible service window

  • chainLinked segments forming length
  • outletsPoints of release or connection
  • locationsParticular places or positions

expansion · corporate · logo · merchandise · uniforms · marketing · advertising · sponsorship · partnership · retail

donuts

Boston cream

Custard-filled, chocolate-topped treat

chocolate dip · sprinkles · filled · powdered · donut holes · baker's dozen · display case · tray

ritual

morning routine

Daily start-of-day habits

regulars · commute · shift change · study session · meeting spot · late night · lunch break

menu

breakfast sandwich

chili · panini · wrap · hash browns · BLT · grilled cheese · hot chocolate · fruit smoothie · cookies

Categories
Opposites
coffee chain rivalry

Tim HortonsDunkin

Fast-food coffee franchise

Starbucks · Krispy Kreme · Americana · McDonald's

food quality/health orientation

Tim Hortonsorganic

From living matter

healthy · farm-to-table · whole foods · slow food · health food store

business scale/locality

Tim Hortonscraft coffee

Intelligentsia · local · single-origin

Family

Horton, Timmy

Familiarity
Top 500,000
Profile
Timeless · Concrete · Positive · Everyday, not technical · Rated G