Levis

Classic blue jeans

Levis is a trademark for jeans and other clothing made by Levi Strauss & Co., though the name often appears generically for any blue jeans: He wore faded Levis and a flannel shirt.

The brand is so associated with American denim that Levis became nearly synonymous with jeans themselves, especially outside the United States.

denim

501s

Iconic denim trouser style

bootcut · trucker jacket · indigo · selvedge · workwear · vintage · distressed · button fly · San Francisco · gold rush

brand

Strauss

German-Austrian composer family

marketing · retail · flagship store · outlet · collaboration · designer · heritage brand · iconic · global brand · premium

biblical

tribe

Social group sharing ancestry

temple · Torah · Jacob · twelve tribes · priesthood · covenant · Moses · Aaron · tabernacle · Israelites

Categories
Opposites
formality of attire

Levisdress pants

Formal legwear for occasions

chinos · khakis · wool trousers · business attire · tailored pants

brand positioning/market segment

LevisArmani

Italian luxury fashion brand

Tom Ford · Gucci · Prada · bespoke tailoring · haute couture

cultural aesthetic

LevisBrooks Brothers

Heritage American clothier

Ralph Lauren · corporate attire

Phrases
Family

leverage, levy, Leviathan, leveraged, levitation, leveraging, Levi, Leviticus, Levi's

Familiarity
Top 200,000
Profile
Known to kids · Mostly American · Timeless · Concrete · Everyday, not technical · Rated G