Kelloggs

Frosted Flakes maker

Kellogg's is an American food company best known for breakfast cereals like Corn Flakes, Frosted Flakes, and Rice Krispies.

Founded by W.K.

Kellogg in 1906, the brand became synonymous with packaged cereal.

The name often appears without the apostrophe: I grabbed a box of Kelloggs at the store.

products

Corn Flakes

Toasted maize breakfast cereal

Pop-Tarts · Eggo · Special K · All-Bran · Mini-Wheats · Raisin Bran · Cocoa Krispies · Honey Smacks · Crispix · Nutri-Grain

texture

crunchy

Breaking with sound

crackle · snap · crispness · bite · toasted · baked · crunch · golden · light · airy

brand

trademark

Registered commercial identifier

advertising · marketing · franchise · subsidiary · acquisition · sponsorship · packaging · retail · distribution · consumer

nutrition

fortified

Made more resistant

iron · wholegrain · calcium · protein · calories · low-fat · gluten-free · enriched · folic acid · riboflavin

mascots

Tony the Tiger

Animated cereal brand ambassador

  • CorneliusTraditional masculine given name
  • SunnyOptimistic-sounding given name

Toucan Sam

Categories
Opposites
corporate rivalry

KelloggsGeneral Mills

Major breakfast cereal manufacturer

Quaker Oats · PepsiCo · Weetabix · Malt-O-Meal

food philosophy

Kelloggswhole foods

Unrefined, unprocessed edibles

farm-to-table · organic produce · steel-cut oats · fresh fruit · eggs and bacon

brand scale

Kelloggsfarmers market vendor

Person selling at open-air bazaar

Familiarity
Top 100,000
Profile
Known to kids · Mostly American · Timeless · Concrete · Everyday, not technical · Rated G