Eggo

Toaster breakfast brand

Eggo is a brand of frozen waffles, so familiar in American kitchens that it sometimes stands for any frozen waffle.

The advertising slogan "Leggo my Eggo" entered popular culture as a playful way to refuse sharing.

I just threw some Eggos in the toaster for breakfast.

product

waffle

Gridded breakfast cake

breakfast · slogan · grocery · aisle · packaging · box · microwave · convenience · brand · supermarket

toppings

syrup

Thick sugar liquid

strawberries · blueberries · Nutella · peanut butter · honey · powdered sugar · fruit · jam · cream cheese · bananas

preparation

toaster

Bread-crisping appliance

  • crispyBrittle and snapping
  • goldenBright yellow, or precious
  • warmModerately heated, or friendly

pop-up · heating · defrost · oven · minutes · ready · quick · easy · toasted · browned

nostalgia

childhood

Life's earliest phase

  • 1980sFourth-to-last twentieth-century decade
  • commercialPaid broadcast promotion
  • jingleBrief advertising melody

Saturday · morning · cartoons · kids · lunchbox · afterschool · snack · memories · retro · vintage

cultural

Stranger Things

Eleven's supernatural series

pop culture · binge · supernatural · Hawkins · Millie Bobby Brown · fandom · reference · iconic · merchandise · revival

Categories
Opposites
preparation method

Eggohomemade

Prepared at one's residence

made from scratch

food quality/authenticity

EggoBelgian waffles

Thick griddle cakes, deep squares

slow food

brand positioning in frozen breakfast

Eggoprivate label

Retailer-branded merchandise

Phrases
Family

egg, egged, egging

Familiarity
Top 200,000
Profile
Known to kids · Mostly American · Concrete · Positive · Everyday, not technical · Rated G